Key Challenges

• Organic traffic was 602 a month in November 2025

• Only 22 keywords were in Google’s top 3 in January 2026

• Every search needed a clear path to a phone call

Rudy’s needed a plan that brought in real calls and real leads, not just clicks.

SEO Results

More People Finding Rudy’s on Google

Organic traffic is the number of people who find Rudy’s on Google without an ad. From November 2025 to October 2026, it kept climbing.

• 602 Monthly Organic Traffic in November 2025

• 2,200 Monthly Organic Traffic in October 2026

• That is 2,200 people a month finding Rudy’s on their own.

Ranking Growth

Rudy’s now ranks for far more pest control searches. And many more of them sit at the very top of Google.

Notable Ranking Improvements

Rudy’s went from 22 keywords in the top 3 to 120. That puts them right in front of people who are ready to call.

Google Business Profile Success

Turning Local Searches Into Real Phone Calls

Rudy’s Google Business Profile became one of its strongest lead sources. People found Rudy’s on Google Maps and called right away.

Results

• 854 Calls From June to October 2026

• 218 Calls in July 2026 Alone

• 13.0% More Calls Than July 2025

For a pest control company, a phone call is the best lead there is. It is a person with a real problem who wants help now.

Paid Advertising Results

Google Ads: More Conversions for Less

SEO grows over time. Google Ads brought in leads right away, from people searching for pest control that day.

Campaign Performance (July 8 to November 4, 2026)

• 197 Conversions

• $39.72 Cost Per Conversion

• 810 Clicks

• 4.23% Click-Through Rate

• $7,824.33 Total Ad Spend

• Compared to the period before, Rudy’s got 74 more conversions. And each conversion cost $28.76 less.

Meta Ads: Leads and Calls From Facebook and Instagram

On Facebook and Instagram, the ads reached local homeowners in their feed. Some ads asked people to fill out a short form. Others asked them to call right away.

• 117 Leads and Calls From Meta Ads

• Every $15.53 brought in a phone call from someone who needed pest control.

Campaign Performance

The calls campaign was the standout. It turned Facebook and Instagram into a direct line to Rudy’s phone.

Top Performing Videos

Together, these two reels reached 39.6K views. That is local brand awareness that keeps working long after the video is posted.

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22.6K

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Results Summary

SEO, Google Business Profile, Google Ads and Meta ads all worked together. Each one brought Rudy’s more local people who needed pest control.

Key Outcomes

• Organic Traffic Grew From 602 to 2,200 a Month

• Organic Keywords Grew From 440 to 770

• Top 3 Google Rankings Grew From 22 to 120

• 854 Calls From Google Business Profile in Five Months

• 218 Calls in July 2026 Alone

• 197 Conversions From Google Ads

• 117 Leads and Calls From Meta Ads

• 39.6K Views on Two Instagram Reels

Conclusion

Rudy’s Termite & Pest Control already did great work. Now far more people can find them. By putting SEO, local search and paid ads together, we turned Google, Facebook and Instagram into a steady source of calls and leads.

Today, Rudy’s shows up when Coachella Valley homeowners search for pest control. And more of those searches end with a call to Rudy’s.

Ready to Grow Your Business?

If you’re looking to increase your visibility, generate more qualified leads, and dominate your local market, Parrots Lab Media can help. Let’s build a growth strategy tailored to your business goals.

Get in touch:

Phone: +1 (909) 964-2453

Email: naja@parrotslab.com

Location: 4515 Mockingbird Ln, Banning, CA