360 Human Services Case Study
360 Human Services Case Study
Client
360 Human Services
Client
360 Human Services
Location
Barstow, California
Location
Barstow, California
Industry
Behavioral Health & ABA Therapy
Industry
Behavioral Health & ABA Therapy
Service Area
Barstow, Inland Empire, San Bernardino
Service Area
Barstow, Inland Empire, San Bernardino
How 360 Human Services Reached #1 in Barstow
360 Human Services wanted to improve its online visibility and attract more families searching for behavioral health and ABA therapy services in Barstow.
Through a focused SEO strategy, Parrots Lab helped the organization increase organic traffic, improve keyword rankings, and establish a stronger local search presence, earning the #1 position on Google for one of its most valuable search terms.
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#0
On Google for "360 behavioral health"
0+
0+
Monthly Organic Visitors
0+
0+
Total Keywords Ranking
0+
0+
Barstow ABA terms in the top 5
#0
#0
On Google for "360 behavioral health"
0+
0+
Monthly Organic Visitors
0+
0+
Total Keywords Ranking
0+
0+
Barstow ABA terms in the top 5
#0
#0
On Google for "360 behavioral health"
0+
0+
Monthly Organic Visitors
0+
0+
Total Keywords Ranking
0+
0+
Barstow ABA terms in the top 5
The Challenge
Although 360 Human Services provided essential behavioral health services, their online visibility wasn't reaching enough local families.
Key challenges included:
Limited rankings for high-intent keywords
Low organic traffic
Minimal visibility in Google Maps
Strong competition from larger healthcare providers
The objective was to increase local search visibility and generate more qualified organic traffic.
Our SEO Strategy
We developed a local SEO campaign focused on improving search visibility for behavioral health and ABA therapy searches across Barstow.
Our strategy included:
Local keyword research
On-page SEO optimization
Technical SEO improvements
Google Business Profile optimization
Content optimization
Authority building through backlink growth
SEO Results
Our SEO campaign significantly improved search visibility for high-intent keywords, helping 360 Human Services compete for valuable local searches.
Highlights
22 Keywords Ranking on Google
8 Keywords in the Top 10
4 Keywords in the Top 5
2 Keywords Reached Position #1
Top Ranking Improvements
Keyword | Improvement |
|---|---|
360 Human Services Barstow | #3 → #1 |
360 Community Services | #29 → #1 |
Behavior Analysis Therapist Barstow | #4 → #3 |
ABA Clinic Barstow | New → #5 |
ABA Therapy Barstow | New → #25 |
Autism Services Barstow | New → #22 |
These rankings significantly increased the organization's visibility for families searching for behavioral health and ABA therapy services.
Social Media Growth
A consistent content strategy helped expand awareness across every major platform.
Growth Highlights
Instagram followers grew from 145 to 622
Facebook followers increased from 24 to 56
TikTok launched from 0 to 15 followers
YouTube views grew from 72 to over 2,900
Peak weekly reach exceeded 16,000 views
By sharing educational content and authentic stories, 360 Human Services built stronger connections with families throughout their community.
Local Search Visibility
Beyond traditional search rankings, the organization also secured the #1 position in Google's Local Map Pack for "360 Behavioral Health."
This significantly improved visibility for nearby searches, driving more local awareness and increasing opportunities for new patient inquiries.
Paid Advertising Results
Meta advertising generated qualified traffic while keeping acquisition costs highly efficient.
Campaign Results
209 Lead Form Submissions
1,195 Landing Page Visits
271 Profile Visits
$6.66 Cost Per Lead
The campaigns successfully introduced more local families to the services offered by 360 Human Services while driving consistent engagement across Facebook and Instagram.
Organic Video Performance
Short-form video content expanded the organization's reach beyond paid advertising.
Two YouTube Shorts generated more than 2,800 organic views, increasing brand awareness and helping introduce new audiences to the organization's mission and services.
Results at a Glance
#1 Google rankings for key branded searches
Strong improvements for ABA therapy and behavioral health keywords
209 qualified leads generated through Meta Ads
1,195 landing page visits
Significant social media growth across four platforms
Increased awareness among families searching for autism and ABA therapy services
Ready to Grow Your Business?
If you're looking to increase your visibility, generate more qualified leads, and dominate your local market, Parrots Lab Media can help.
Let's build a growth strategy tailored to your business goals.
Get in touch:
Phone: +1 (909) 964-2453
Email: naja@parrotslab.com
Website: www.parrotslab.com
Location: 4515 Mockingbird Ln, Banning, CA
How 360 Human Services Reached #1 in Barstow
360 Human Services wanted to improve its online visibility and attract more families searching for behavioral health and ABA therapy services in Barstow.
Through a focused SEO strategy, Parrots Lab helped the organization increase organic traffic, improve keyword rankings, and establish a stronger local search presence, earning the #1 position on Google for one of its most valuable search terms.
#0
#0
On Google for "360 behavioral health"
0+
0+
Monthly Organic Visitors
0+
0+
Total Keywords Ranking
0+
0+
Barstow ABA terms in the top 5
The Challenge
Although 360 Human Services provided essential behavioral health services, their online visibility wasn't reaching enough local families.
Key challenges included:
Limited rankings for high-intent keywords
Low organic traffic
Minimal visibility in Google Maps
Strong competition from larger healthcare providers
The objective was to increase local search visibility and generate more qualified organic traffic.
Our SEO Strategy
We developed a local SEO campaign focused on improving search visibility for behavioral health and ABA therapy searches across Barstow.
Our strategy included:
Local keyword research
On-page SEO optimization
Technical SEO improvements
Google Business Profile optimization
Content optimization
Authority building through backlink growth
SEO Results
Our SEO campaign significantly improved search visibility for high-intent keywords, helping 360 Human Services compete for valuable local searches.
Highlights
22 Keywords Ranking on Google
8 Keywords in the Top 10
4 Keywords in the Top 5
2 Keywords Reached Position #1
Top Ranking Improvements
Keyword | Improvement |
|---|---|
360 Human Services Barstow | #3 → #1 |
360 Community Services | #29 → #1 |
Behavior Analysis Therapist Barstow | #4 → #3 |
ABA Clinic Barstow | New → #5 |
ABA Therapy Barstow | New → #25 |
Autism Services Barstow | New → #22 |
These rankings significantly increased the organization's visibility for families searching for behavioral health and ABA therapy services.
Social Media Growth
A consistent content strategy helped expand awareness across every major platform.
Growth Highlights
Instagram followers grew from 145 to 622
Facebook followers increased from 24 to 56
TikTok launched from 0 to 15 followers
YouTube views grew from 72 to over 2,900
Peak weekly reach exceeded 16,000 views
By sharing educational content and authentic stories, 360 Human Services built stronger connections with families throughout their community.
Local Search Visibility
Beyond traditional search rankings, the organization also secured the #1 position in Google's Local Map Pack for "360 Behavioral Health."
This significantly improved visibility for nearby searches, driving more local awareness and increasing opportunities for new patient inquiries.
Paid Advertising Results
Meta advertising generated qualified traffic while keeping acquisition costs highly efficient.
Campaign Results
209 Lead Form Submissions
1,195 Landing Page Visits
271 Profile Visits
$6.66 Cost Per Lead
The campaigns successfully introduced more local families to the services offered by 360 Human Services while driving consistent engagement across Facebook and Instagram.
Organic Video Performance
Short-form video content expanded the organization's reach beyond paid advertising.
Two YouTube Shorts generated more than 2,800 organic views, increasing brand awareness and helping introduce new audiences to the organization's mission and services.
Results at a Glance
#1 Google rankings for key branded searches
Strong improvements for ABA therapy and behavioral health keywords
209 qualified leads generated through Meta Ads
1,195 landing page visits
Significant social media growth across four platforms
Increased awareness among families searching for autism and ABA therapy services
Ready to Grow Your Business?
If you're looking to increase your visibility, generate more qualified leads, and dominate your local market, Parrots Lab Media can help.
Let's build a growth strategy tailored to your business goals.
Get in touch:
Phone: +1 (909) 964-2453
Email: naja@parrotslab.com
Website: www.parrotslab.com
Location: 4515 Mockingbird Ln, Banning, CA
Since partnering with Parrots Lab, we've seen meaningful improvements in our search rankings, organic traffic, and local visibility. Their team understands how to create long-term SEO growth and has helped position our organization where families are actively searching for behavioral health and ABA therapy services. We appreciate their strategic approach and commitment to our success.
Harry Jackson
CEO of 360 Human Services
Since partnering with Parrots Lab, we've seen meaningful improvements in our search rankings, organic traffic, and local visibility. Their team understands how to create long-term SEO growth and has helped position our organization where families are actively searching for behavioral health and ABA therapy services. We appreciate their strategic approach and commitment to our success.
Harry Jackson
CEO of 360 Human Services